Online Marketing Foundations
Online Marketing Foundations is designed for non-professionals and beginner-level through video lessons.
Online Marketing Foundations is designed for non-professionals and beginner-level through video lessons.
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1.Connecting with customers online -
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2.What is online marketing?
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3.The importance of defining three strategies.
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4.Building a business strategy.
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5.Building a brand strategy.
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6.Building a marketing strategy.
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7.Definitions and terminology.
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8.Components of digital marketing.
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9.The digital marketing landscape.
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10.The marketing.
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11.The buyer journey
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12.What makes a website effective
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13.Choosing a domain name.
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14.Selecting a designer or developer.
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15.Building a site yourself.
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16.Making your website convert.
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17.Creating engaging web copy
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18.Choosing responsive design
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19.Introduction to measuring data.
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20.How online analytics work
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21.Tracking your campaigns.
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22.Using goal tracking.
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23.Looking at a conversion funnel.
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24.Defining your KPIs.
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25.A look at attribution models.
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26.How SEO works.
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27.Essential optimization techniques.
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28.Configuring Google Search Console.
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29.Conducting keyword research.
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30.Conducting a quick site audit.
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31.Crafting a content strategy.
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32.Leveraging local SEO.
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33.Choosing to hire a professional.
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34.Introduction to search and display.
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35.Signing up for an AdWords account.
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36.Understanding the AdWords structure.
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37.Launching text search ads.
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38.Launching display search ads
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39.Deciding on your budget.
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40.A look at reporting
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41.Generating reports.
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42.Building a social media marketing plan.
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43.Who's using social media
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44.Marketing with Facebook
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45.Marketing with Twitter.
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46.Marketing with LinkedIn.
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47.Marketing with Pinterest.
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48.The impact of video marketing.
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49.Getting started with video marketing.
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50.Creating compelling content.
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51.Promoting videos on YouTube.
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52.Understanding email marketing.
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53.Creating an email marketing plan.
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54.Tools to launch successful campaigns
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55.Measuring the success of email.
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56.What is content marketing.
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57.Creating a content planning model.
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58.The mobile marketing landscape.
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59.Mobile applications.
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60.Running A/B marketing tests.
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61.Introduction to influencer marketing.
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62.Finding and engaging influencers.
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